Across the country, as Malaysians celebrate its Hari Raya Aidilfitri festive season, urban dwellers will return in droves to their hometowns to visit their families and friends. Recalling the classic tune of Balik Kampung by the late Allahyarham Sudirman, this seasonal travel alludes to the contrast between rural and urban living, each offering distinct lifestyle benefits and desirability. The excitement amongst family members extends beyond old fond memories but also the anticipation of enjoying the charm and tranquillity of rural or kampung living – a temporary escape from the fast-paced city life. The appeal of kampung life goes beyond just nostalgia—it offers reachability (affordability), a close-knit community and a peaceful environment, making it an attractive alternative to urban living.
Recognising the enduring appeal of traditional kampung living, property developers and hospitality players have acknowledged and embraced the kampung vibe and design, incorporating its elements into modern residential developments and resort retreats. These developments aim to offer a balanced lifestyle, blending the warmth and communal spirit of a kampung life with contemporary amenities, ultimately making the kampung experience accessible even to those who prefer proximity to urban centres.
